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How a Website CMS Can Help You Lift SEO Rankings

Dec 05
2016
How a Website CMS Can Help You Lift SEO Rankings

A website CMS or content management system makes life a lot easier. Your team can upload content in a timely fashion. You can respond to trends in an instant. And you can remove any blips on the customer radar in the blink of an eye.

They are also amazing if you want to power up the Google SEO rankings. Let’s face it, that’s something that every business that’s ever been online wants to go.

So today, we’re going to take you through some of the ways your website CMS can be used to help list your SEO performance
 

Page titles and meta descriptions FTW

One of the biggest benefits of having a website CMS is the ability to edit your page titles and meta descriptions.

Page titles act like the spine of your book so that Google can quickly see at a glance what your page or post is about.

Meta descriptions, though no longer a direct SEO ranking factor, help educate your potential customer to the content of website. This helps them make an informed decision about how relevant the page may be- and therefore influences the click through rate which is a ranking factor.

By having a beautiful big backend, you can give Google this information and help improve your rankings.

The number one tip here is: Make sure you use unique page titles and meta descriptions so that Google can distinguish which page or post is the actual source of information.

One of the most common mistakes businesses make is to use the same title page and meta description for every page. That’s basically like making Google play a giant game of “Where’s Wally” where all the Wally’s are dressed exactly the same. Google will pass you by for more concise and less confusing options.


man-coffee-cup-pen.jpg
 

Clever and clean permalinks

The more ways a Google spider can detect and verify the keywords you want to rank for, the healthier your ability to rank will be. Google loves it when you’ve clearly defined what your keyword is.

It likes it even more when you pop that bad boy in the appropriate permalink.

A permalink is the fancy pants name given to the link that your customers access to read content. The default way most website CMS permalinks operate is to grab the title of your page or post.

The trouble here is these links also operate the best when they are tidy and short. Google isn’t the only thing that likes a nice tidy permalink. Customers find them a lot easier to digest as well.

The good news for all your devotees of Webcoda playing at home though is that our favourite website CMS Kentico uses intelligent permalinks. So it shortens your links for you by removing the superfluous words and focussing in on those tidy keywords.

So your next blog post that is about how rad we are as web developers (and insanely modest to boot) will look more like:

www.happyclient.com/Webcoda-rad-web-wizards

As opposed to:

www.happyclient.com/how-awesome-are-webcoda-the-rad-web-wizards

Neat, huh?

It also lets you customise these links to suit your purposes. This is super handy if you’ve got web users expecting the continuation of a specific convention. It’s also useful for the times don’t have your keywords in the title of the page or post but wish to make use of them in the permalink to give a ranking signal.
 

Making image management simple

Google loves a good image. Not just for the library but to also tell a story on your pages and posts. This is often a missed opportunity though when it comes to SEO as most people don’t realise how important images are to Google.

SEO love abounds in the image world. Google wants you to name your images with your keywords in mind. It wants you to make use of keywords in the ALT information as well. And it wants you to include images on every page.

The reasons you are encouraged to make use of images are pretty simple:

  • Using keywords makes it easier for Google to classify your visuals in Google image

  • Using the ALT description gives Google an accurate description to share with people who are visually impaired via their text to voice services

  • Images help tell the story- and the web is a visual medium. So including these elements as a ranking factor helps remind you to give your web visitors what they want.

By using a website CMS, you can provide the information Google needs to lift those images through the rankings. And to provide that much needed ranking signal.

So ditch that image1.png or homepagebanner.jpeg for something far more useful and enjoy the difference!


pexels-photo-196655-(1).jpeg
 

HTML info for dummies

The Webcoda gang love spending time wandering through the sacred halls of HTML. But if web development and design isn’t your forte, you probably won’t feel the same way. Luckily, this is another place where a website CMS can come in handy.

By using a website CMS, you can easily add key pieces of information that assistant in SEO rankings with a few simple selections.
 

The website CMS gives you the ability to:

  • Use headers (H1 through to H4) as another ranking signal via keyword phrase inclusion

  • Create easy hyperlinks to relevant data and pages to create much needed internal and external backlinks

  • Automatically avoid creating pages or posts with the exact same URL by letting you know of any conflicts and even helping you by appending numbers to the end if there are

  • Add those images, page titles and meta descriptions we mentioned before

  • Nominate your chosen keyword phrase so Google knows what you are attempting to rank for

It’s a nifty way to get all the geek side of your online presence in perfect order without having to be up with your HTML.
 

XML map it like it’s hot

Your website CMS also talks to the most important element of your journey to happy rankings, the XML sitemap. As the name suggests, the XML sitemap is a map for Google to follow. It takes all those keywords and wonderful code and gives Google the warm and fuzzies about your website.

This map helps Google index and rank your website. It’s the vital information that says in the millions upon millions of potential websites that yours is the right one for a person’s query.

A smart website CMS like Kentico will take your new pages and posts and add them to the XML sitemap. That way, there’s never a page or post left behind. And you can use both your customer information and content marketing to continue to grow your SEO rankings as a result.
 

Want to know any other sexy facts about the love affair between the website CMS and SEO rankings? You know what to do.

Get in touch with Webcoda now.
 

We’re happy to share the ins and outs with you!


 

 
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