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Jeans for Genes

Jeans for genes

The brief

Jeans for Genes is the iconic fundraising campaign of Children’s Medical Research Institute. Each year, Australians unite by wearing their favourite jeans and outdoing each other with crazy denim outfits, and donating money or purchasing merchandise, to support genetic research.

Our goals were to create a site that represents the quality of the campaign increasing brand awareness and attracting more registrants and donations.

By allowing individuals, Schools and Businesses for the first time to create their own fund raising pages and inviting others to donate to them we have set a record for the number of registrations by this stage in the campaign.
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Solution

The site was developed on Kentico EMS which allows us to implement A/B testing as well as automating follow up emails using Marketing Automation to keep registrants engaged.

The leaderboard of donators creates an air of competition leading to higher donations but it’s the real life stories coming out of the user generated fundraising pages that really make this site exciting and powerful.
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Outcome

The most engaging online experience for Jeans for Genes ever with some amazing stories coming out of the community. On track to becoming the best year for Jeans for genes ever.

It’s very fulfilling to work with such an amazing organisation such as CMRI and Jeans for Genes on a site that is for such a worthwhile cause.

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