The briefEstablished in 1982 by John Martin Cass, JMC Academy was originally founded in Sydney to meet the demand for qualified professionals in the entertainment technology industry.
Webcoda was asked to come up with a design that incorporated JMC's updated branding with larger imagery and more video to highlight the JMC experience to prospective students.
The JMC Academy website design is the latest addition by Webcoda Sydney to our portfolio of successful educational websites.
SolutionThe building blocks to any successful educational websites is understanding the students needs against the offering of both campus and curriculum.
To ascertain JMC Academy's appeal to students and how to translate this into a useful recruitment tool, Webcoda began with an in-depth site analysis. Part of this process was to evaluate the usefulness of existing information and user experience channels in concert with knowledge of the students and their needs.
Based on Webcoda's research and input from JMC Academy, we were able to streamline the student pathway to engaging with the Academy by removing unnecessary features. We then improved popular key features and worked to bridge the gap between research to first contact.
The new branding and fantastic imagery is eye-catching, contemporary and highlights the personality of JMC Academy to their audience. It's a creative design that stands out in the crowd.
OutcomeEducational websites are a talent and love of the Webcoda crew. We know though they are only as good as the recruitment they enable, the student life they support and the marketing freedom they supply to the educational institution.
In the JMC Academy website case, we believe the client testimonial speaks volume about the work.
I am SOOOOOOOOOOOO happy with the new site. I love it! It’s like nothing else I’ve seen in this space. Super happy. You did a great job - Karen M - Director of Marketing and Brand